The Dahi Chida Mahotsav reveals. Without the mercy of Nityananda prabhu, one cannot attain Chaitanya Mahaprabhu. Without wholehearted surrender to the spiritual master, it is impossible to approach Gauranga.
Since people in general are very fallen in Kaliyuga, the Lord also manifests extraordinary mercy to deliver them. This most merciful form of the Lord is Sri Caitanya Mahaprabhu.
The more you hear about Krishna, the more you will come to know Him and understand Him. Only when you truly understand Him, can you begin to genuinely love Him.