Out of love, Krsna comes to this world in the form of His holy name, making Himself easily accessible.
Hare Krishna maha-mantra is Krishna’s hotline. By chanting the holy name you are calling Krishna.
The chanting of the holy name produces God consciousness.
Attentive japa experience and realisations happens within the soul and not in false ego.
Unless you have the power of devotional service or the power of the Holy Name, you cannot transform or purify others.
Remembering devotees of Krsna reminds us of Krsna and this becomes the means of purification.










