We access Krsna’s power and mercy through the holy name.
The holy name can give you anything and everything.
Out of love, Krsna comes to this world in the form of His holy name, making Himself easily accessible.
Hare Krishna maha-mantra is Krishna’s hotline. By chanting the holy name you are calling Krishna.
The chanting of the holy name produces God consciousness.
Attentive japa experience and realisations happens within the soul and not in false ego.











