Austerities performed for sense gratification provide Sukha that is impermanent pleasure. But austerities performed for self-realization provide eternal happiness.
Vaishnav Ideology: Time is Kṛṣṇa If we are not utilizing time in endeavoring for Kṛṣṇa, to find Kṛṣṇa, then we are wasting time.
The highest good for humanity is the distribution of Bhagavad Gita As It Is
When you distribute Bhagavad Gita, you please the entire parampara, from Krishna to Srila Prabhupada and your spiritual master. This is the success of life.
Krishna is the personification of scriptural injunctions, so the scriptures are also the personification of mercy.
Arjuna received Bhagavad Gita as prasada from Krishna.