Hare Krishna maha-mantra is Krishna’s hotline. By chanting the holy name you are calling Krishna.
The chanting of the holy name produces God consciousness.
Attentive japa experience and realisations happens within the soul and not in false ego.
Unless you have the power of devotional service or the power of the Holy Name, you cannot transform or purify others.
Detachment happens only when we develop love and faith for Krishna’s holy names.
Remembering devotees of Krsna reminds us of Krsna and this becomes the means of purification.