The personality of Godhead cannot be seen with material eyes but he can be seen from within; by the spiritual eyes opened by ointment of love of Godhead. As long as one’s spiritual eyes are closed due to dirty covering of matter, one cannot see the Lord.
A wise man has simple living and high thinking. Their lives cannot be simple and they cannot be high thinkers unless they chant the holy names of the Sri Krishna.
It is easier to develop a link with Krishna while chanting in Brahmamuhurt- the most favourable time. This is bhakti yoga, the top most thing.
We have to understand the position of the lord as the supreme enjoyer and surrender unto him and this is when our spiritual life begins with a proper understanding.
Begging for Krishna, teaches us humility and cuts our false ego.
The slow march of the sankirtan slowly but steadily takes us back home, back to Godhead.