Instead of taking the position of to be enjoyed we take the position of enjoyer that is called maya
With austerity comes purification.
Everyone is looking for the lord knowingly or unknowingly.
If someone could understand even one song of Narottama dasa Thakura, he will go back to Krishna.
Pure unalloyed devotional service could be performed when mind is suddha.
One of the big austerities in this world these days is to stay together- to cooperate.