Chanting is a prayer where we simultaneously chant, hear, remember and offer obeisances.
A bona fide spiritual master inspires, attracts and engages his disciples in devotional service.
Like we embrace those who are very dear to us, similarly, Krsna wears a Tulasi garland around His neck.
With the wealth of the holy name, we maintain and nourish our soul and become ātmārāma.
We have to become so Krsna conscious that we permanently discard the bodies of this jail like material existence
Attentive japa experience and realisations happens within the soul and not in false ego.